Bigger Messages Using fewer words

Brand Identities


  • Communication


    My name is Nicholas Petersen. I'm a designer & developer, building brand identities, websites and communication strategies. I love working with teams who are passionate about their products, like I am.

    I live in Omaha with my beautiful wife, Janell and our dog, Pepper. You can follow me on , , Instagram, Dribbble and Rdio.



    There’s not always time to post or write case studies for the many projects that go on throughout the year. Here’s a look back at some work I did in 2014.

    Why I Love Secret Penguin

    Years ago, I bought a teeshirt from Dave Nelson (@secretpenguin) – partly because I liked the shirt – mostly because I wanted to have an excuse to say ‘hi’. In my early days of learning design, Dave was someone I… Read More

    Pecha Kucha

    I recently spoke at Pecha Kucha, an event where each speaker gets 20 slides, 20 seconds per slide. The speaker has no control over the slide changes and is given a total of 6:40 to speak. I shared about the… Read More

    I Used to Play Music

    I used to play music. That is to say, I used to write songs, play in coffee shops, rehearse and sometimes perform with various bands and regularly lead worship for church services and summer camps. Although the time I spent… Read More

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