Renacer Foundation
Renacer Foundation is a non-profit organization that provides food, clothing and shelter to kids in Nicaragua. For over 40 years it has been a family-run organization and in 2012 they approached me to to help build them a brand identity and website that would help them grow as their vision for Nicaraguan outreach expands.
Logo
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-logo-all-550x202.jpg)
The name “renacer” mean’s “reborn.” Their logo is a butterfly, whose hand-drawn shape creates and infinite path.
Renacer came to me with the goal of creating a logo that communicated two things: hope and children. Considering the meaning of their name, a butterfly seemed like the perfect symbol to capture these ideas. The symbol and wordmark are completely hand-drawn, creating an authentic and youthful presence.
![](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-photo-1_mini.jpg)
![](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-photo-2_mini.jpg)
Color Palette
Website
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-large-1-550x963.jpg)
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-large-2-e1420321798613-550x1045.jpg)
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-large-3-e1420321842319-550x844.jpg)
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-mobile-11-850x339.jpg)
I made a responsive website for Renacer that utilized hand-drawn icons and other elements that give the site an organic, hand made feel. Its also retina-optimized so it looks crisp and beautiful on all the shiny new retina devices.
Icons
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-icons_mini-550x162.jpg)
![](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-photo-11.jpg)
![](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-photo-21.jpg)
Collateral
![Portfolio - Renacer Foundation](https://less.is/wp-content/uploads/sites/3/2013/03/renacer-letterhead_mini-550x495.jpg)