We Don’t Coast is a branding initiative for the greater Omaha region, led by the Greater Omaha Chamber of Commerce and a team of 16 artists and 15 creative agencies to create a brand that reflects the spirit of hard work and progress in our midwestern community.
I had the privilege of taking a small role in this effort by creating a marketing website that would communicate the goals, scope and involvement that went into this branding campaign. Secret Penguin created the strategy for the site and we worked together to design and develop the full web presence.
I Live In Omaha App
We partnered with What Cheer to use their “I Live In Omaha” app on the We Don’t Coast site. The goal of this feature is to allow people from any of the various individual communities within the Greater Omaha area to share what they love about their community and why it is unique.